Own Your Story.
Build Your Legacy.
Create an ICONIC Brand That’s Unmistakably YOU.
You’re here to make an impact, to create something that doesn’t just blend in but stands out—something ICONIC.
People don’t buy your offers. They buy into YOU.
Your brand is the bridge between who you are and the people who are dying to work with you.
And when you build a brand that feels like a true extension of you, your work becomes a masterpiece—timeless, sought-after, and unforgettable.
Even though you know deep in your bones you are here to do something BIG with your life’s work.
Your business feels hard lately and not the usual “the reality of being an entrepreneur” but more like…
Every time you show up online, it feels like you're saying the same thing as every other coach in your industry. Even though you know you’re not like any other coach you’ve lost sight of what makes you original + you’re confidence has taken a direct hit.
You’ve been posting consistently for months, but your engagement is drier than your ex’s apology texts and you’re starting to wonder if your audience even cares what you have to say anymore.
You’re trying to relaunch an offer that sold out last year, but this time…a handful of “I’ll think about its,” but no “I’m IN’s.” Leaves you wondering if you’ve lost your magic.
Your business used to feel aligned, exciting, and full of possibility. Now? You’re questioning if you need to burn it all down and start over.
It’s time to rewrite your story…..
ICONIC was created to help you go from being just another coach to being a leader that others can’t stop talking about. Where you build a business that doesn’t just support your life - it enhances it.
Every decision, every client, every offer aligns with who you are at your core.
The secret to scaling to 6 figures isn’t in more effort, but in aligning your deepest desires with a business model that feels as good as it looks.
Where clients don’t just find you — they seek you out, drawn in by the energy you exude and the visionary leader you are.
This is about more than just a business - here to leave your mark on the world.
It’s about evolution, legacy, and becoming unforgettable.
Ready to unlock the ICON within you?Here’s what happens when you do…
The way you show up online screamsss main character energy.
Your message is so clear, so undeniably you, that people recognize your content instantly. Your confidence is back, because you know exactly how to articulate your brilliance in a way that makes your dream clients stop scrolling and say, “you’re exactly the coach I’ve been looking for!”
You’re the Chanel of your industry
Instantly recognizable, positioned as the best, and commanding premium clients who don’t blink at your prices. Your content attracts dream clients daily who see your work and know it’s the investment they want to make because your message speaks to the highest version of them
Your offer feels irresistible again.
You’re getting DMs that say “I’ve been waiting for you to open this up again!” and clients are joining before you even officially launch. Instead of crickets and hesitation, you're met with excitement and immediate yeses.
You’re in love with your business again.
Your message, your offers, your content—it all feels deeply aligned and exciting again. Sales are flowing, your confidence is magnetic, and you’re reminded why you started this in the first place.
In most business journeys, we make the mistake of pouring all our time, energy and money into building just the business.
We follow other people’s strategies, frameworks, and methods, thinking that’s the key to scaling to six figures and beyond.
But without doing the inner work of identity—the deep, soul-level work of figuring out who you are and what makes you different—you will inevitably end up getting to the point where you built a business that no longer feels like you and you have no idea as to why.
Your business starts to feel like obligation, like something you have to do instead of something you’re excited to wake up to every day.
You don’t just want to build a business—you want to build a brand that’s an extension of you.
One that sets your soul on fire and feels so you that every offer, every piece of content, every client you attract is in complete alignment.
That’s where ICONIC comes in.
We focus on the identity work first.
Because when you know who you are and what makes you different, your brand becomes a magnet for your dream clients, and your work stops feeling like a chore and starts feeling like a calling.
And here’s the method that’s going to take you from business owner to industry icon...
ICONIC IS ABOUT TO REVOLUTIONIZE THE INDUSTRY AND HERE’S WHY…
Phase 1: Visionary Blueprint
This phase helps you clarify the big picture for both your life and business.
You’ll define your core values and establish your vision for a life and business that feel aligned and exciting. When your business reflects your true desires and purpose, it’s no longer just about “making money”—it’s about creating an impact, igniting your passion, and getting you excited to show up every day.
This vision will be the driving force behind your growth, allowing you to scale to consistent 5-figure months with ease and excitement.
By the end of this phase you'll have a crystal-clear vision for your business that fuels your passion and energy, making it easier to attract dream clients and stay motivated as you scale.
Phase 2: Identity Awakening
In this phase, you’ll fully discover your personal identity and align it with your brand identity. You’ll stop focusing solely on your ideal client and offer and instead, dive deep into your own story, values, and unique gifts.
We’ll infuse your personal identity into your business, so it feels authentic and powerful. When you understand who you truly are and what you stand for, you’ll stop blending in with every other coach in your niche and start standing out for your originality.
By the end of this phase you’ll become the confident, authentic leader in your space, attracting clients who resonate with your story and energy, making it easier to book high-ticket clients and grow to consistent 5-figure months.
Phase 3: Magnetic Branding
This phase focuses on turning your brand’s visuals into an experience that feels like you.
From your Instagram page to your website, every piece of content will be designed to make your dream clients feel something.
When your branding reflects your true identity and the emotions you want to evoke, clients will instantly connect with you—and more importantly, they’ll be ready to buy. You'll create an online presence that’s magnetic and inspiring, fueling your sales and helping you stand out in your industry.
By the end of this phase you’ll feel excited every time you post because your branding is aligned with your energy. Your social media will start converting, attracting dream clients who want to work with you and invest in your offers. This will help you break through sales slumps and consistently sign clients.
Phase 4: Authentic Evolution
As you grow, your business must grow with you. In this phase, we ensure your business evolves as you evolve. This phase will give you the tools to navigate growth without burning everything down and starting over.
Instead, you’ll learn how to align your business with your personal growth, allowing it to scale seamlessly. This phase will empower you to stay on track for consistent 5-figure months, ensuring your business stays aligned with your vision and personal identity as you grow.
By the end of this phase you will understand how to evolve your business when you’ve outgrown how you’re currently running it without having to start from scratch.
You’ll learn how to scale authentically while staying aligned with your true self, making your business feel like an extension of you—always!
By the end of the program, you’ll…
Build a Timeless Brand Identity – Create a brand that reflects who you are at your core, establishing a lasting, authentic identity that will carry your business through every evolution.
Refine Your Personal Brand Story – Develop your unique brand story that showcases your journey and expertise, positioning you as a leader and making you the go-to person in your niche.
Attract High-Quality Clients Effortlessly – Build a magnetic presence that naturally draws in high-caliber clients who are eager to invest in your offers and recognize the value you bring.
Position Yourself as an Industry Icon – Learn how to shift from being just another business owner to becoming a sought-after, recognizable name in your industry with a brand that demands attention.
Evolve Your Brand and Business in Sync – Understand how to evolve your brand as you grow personally and professionally, ensuring your business always feels aligned and exciting, avoiding burnout.
No more chasing after clients . No more relying on trends to stay relevant. No more wasting time on strategies that don’t align with you.
This could be you…
Your ICONIC brand awaits, here’s how we do it…
MODULE 1
In this foundational module, you’ll discover what a brand truly is and why it’s the heartbeat of your business. We’ll explore the emotional and energetic elements of branding that go beyond logos and colors, helping you understand how to create a connection with your audience that builds trust, loyalty, and excitement.
WHAT MAKES A BRAND ICONIC
MODULE 2
In this module, you’ll dig deep to uncover the purpose behind your business—your "why"—and gain clarity on your personal and business vision. You’ll connect with your core values and ensure that your life and business are in full alignment with them. Finally, you’ll explore the legacy you want to create, setting the stage for a brand and business that feels like home, excites you every day, and inspires those you serve.
YOUR WHY + YOUR VISION
MODULE 3
In this module, you’ll discover the real you—beneath the layers of expectations and false narratives. By identifying your false self and reconnecting with your core identity, you’ll step into your authentic power. You’ll learn how to communicate, express, and show up with confidence, bringing "main character energy" into your business and brand, all while embracing the story that makes you uniquely equipped to lead.
MAIN CHARACTER ENERGY
MODULE 4
In this module, you’ll bring your personal identity into your business to create a brand that feels like you—a brand that reflects your values, talents, and story. By uncovering the unique qualities that make you stand out, you’ll develop a brand identity that resonates deeply with your audience. Through exploring brand archetypes, you’ll gain clarity on how to personify your brand and create an unforgettable presence online.
BRAND IDENTITY
MODULE 5
Time to transform your social media into a captivating visual representation of your brand. By creating a cohesive visual identity that excites and inspires you, you’ll attract dream clients effortlessly. From understanding the power of emotional branding to setting up your Canva brand kit, you’ll leave this module with a brand presence that feels true to you and stands out online.
BRANDING
MOUDLE 6
This module is all about uncovering the magic of YOU. Through storytelling and self-expression, you’ll learn how to create a brand that feels authentic, connects deeply, and inspires your audience to take action. From building a story bank to developing your unique framework, this module ensures you stand out in your niche and captivate your dream clients.
SELF EXPRESSION
MODULE 7
This module is your guide to evolving with ease. Instead of burning it all down, you’ll learn how to adapt your vision, identity, and branding to align with who you are now. Through the VIBE cycle and a clear realignment plan, you’ll leave with a business that feels timeless, sustainable, and uniquely yours.
EVOLUTION
ICONIC isn’t just your average branding program, and here’s why …
ICONIC isn’t about following trends or copying what’s already been done. It isn’t about crafting a brand based on someone else’s blueprint, following someone else’s strategy or slapping a pretty logo on top of misaligned messaging.
Most branding programs focus on your tone, your visuals, your aesthetics—how you want your business to look and feel.
But what they miss is the most important foundation: who are YOU at your core? What makes your story and identity so magnetic that people want to be a part of it?
That’s where ICONIC is different.
Most branding programs teach you how to fit into a mold - ICONIC teaches you how to break the mold.
ICONIC It’s about diving deep into your identity—the essence of who you are and what you stand for—and building your business as an extension of that powerful truth.
Too often, entrepreneurs skip this step. We focus on the strategies, the funnels, the content calendars. We chase the shiny tactics and forget to ask ourselves the most important question:
Who am I?
Because when you tap into personal identity, own your story, and create a brand that reflects the incredible person you are.
That’s what makes you and your brand ICONIC!
THE DEETS + THE DIGITS
✓ 7 Weekly Live Modules (via Zoom) ➡️ Each module dives deep into a specific part of your brand and business, from identity to visual design to storytelling.
✓ 2 Live Q&A Calls ➡️ Get personalized support regarding the course materials and how to easily implement into your business and take you from business owner to industry icon.
✓ Daily Telegram Support Group ➡️ Stay connected with real-time feedback, guidance, and support from me and your peers.
✓ Workbooks & Exercises ➡️ Complete, actionable worksheets to help you integrate every module seamlessly.
✓ Lifetime Access ➡️ Revisit the content anytime you need a refresher or want to refine your brand.
PAY IN FULL
$500
2 EASY PAYMENTS OF
$275
Hi, I’m Jess 👋🏻—business coach, three-time phoenix, and your guide to the next evolution of your brand.
I’ve burned my business to the ground and rebuilt it three times. Not because it was broken. Not because I sucked at coaching. Not because my offers weren’t good enough.
But because I had outgrown it.
And that? That’s the part no one talks about.
When business feels off, we assume it means something’s wrong. That our messaging must be unclear, our offer must not be good enough, or maybe we’re the problem.
But the truth? Your business isn’t broken. You’ve just evolved—and your business hasn’t caught up yet.
I know, because I’ve been there.
✨ Forcing myself to show up for a business that no longer felt like me.
✨ Feeling tongue-tied selling an offer I used to never shut up about.
✨ Watching strategies that used to work like clockwork suddenly stop delivering results.
And that’s when the panic sets in.
Is this where it all ends? Am I going to have to start over from scratch?
But what I didn’t see at the time was that this wasn’t the end. This was just the next phase of my evolution.
And when I finally surrendered to that—when I stopped forcing myself to operate in my past self’s business and let myself evolve—it changed everything.
I didn’t stop loving coaching. I didn’t stop loving my clients. I just needed my business to catch up to who I had become.
So I burned it down. I let go of what no longer fit. I evolved my concepts, my coaching, and my messaging to feel aligned again.
And within 8 months? I scaled to $100k.
Since then, I’ve gone through three major pivots and up-levels—all without my income taking a hit.
Because here’s the truth: You don’t have to burn it all down and start from scratch.
You are not building from the ground up. You are building on everything you’ve already created—all the success, all the wins, all the brilliance that got you here.
That’s why I created ICONIC.
Because when you’re evolving past your business, it’s not about throwing everything away. It’s about refining, recalibrating, and stepping into the next level of your brand with clarity, confidence, and ICONIC energy.
Inside ICONIC, I help you:
⚡️ Identify exactly where your business no longer fits who you are.
⚡️Evolve your messaging, offers, and strategy to reflect the next-level version of you.
⚡️ Step into the identity of the entrepreneur who doesn’t just make money—they make an impact.
You already built something amazing. Now? It’s time to make it ICONIC.
LFGGGGGG!!!! 💸
Keep trying to figure it out on your own or worse - invest into business strategy courses/coaches which won’t get you the results (clients, cash or visibility) that you desire and more importantly deserve!
OR
Learn the ART of building an ICONIC brand—one that’s unmistakable, magnetic, and stands the test of time. Because in a crowded industry, it’s not just about being good at what you do—it’s about being unforgettable.
Don’t know about you, but I know which one I would choose…😉
Right now the choice is yours and you can either:
If you’re like me + choosing option 2… I can't wait to welcome you into ICONIC!
ICONIC is not just about strategies—it’s about building a brand that’s magnetic, aligned, and sustainable.
When you align your brand with your true essence, everything becomes easier—including the strategies that work.
This is what will take you from plateaued to scaling.
THE DEETS + THE DIGITS
✓ 7 Weekly Live Modules (via Zoom) ➡️ Each module dives deep into a specific part of your brand and business, from identity to visual design to storytelling.
✓ 2 Live Q&A Calls ➡️ Get personalized support regarding the course materials and how to easily implement into your business and take you from business owner to industry icon.
✓ Daily Telegram Support Group ➡️ Stay connected with real-time feedback, guidance, and support from me and your peers.
✓ Workbooks & Exercises ➡️ Complete, actionable worksheets to help you integrate every module seamlessly.
✓ Lifetime Access ➡️ Revisit the content anytime you need a refresher or want to refine your brand.
PAY IN FULL
$500
2 EASY PAYMENTS OF
$275